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DATE: July 2025
100 Drivers, One Community: The DR!VE CO Journey So Far
Over the past 18 months, DR!VE CO has grown in ways I never expected. What started as a random idea has turned into a genuine community — and I’ve met some amazing people along the way.
From our early runs like Hausbound and Drive to Machine to the second edition of the now-infamous Dragon Rally, we've welcomed nearly 100 drivers this year alone. The variety of cars has been wild - but it’s never been about the badge or the price tag. It's about the people, the adventure, and the most important thing, the banter.
We keep it simple:
No egos
It’s not a race
Drive them, don’t hide them
The Momentum Builds
With the success of the 2025 events so far, I may be getting carried away in terms of future plans but as a very wise man once said ‘he who dares Rodney’, I think that was Albert Einstein ?
HAUSBOUND
Our first single-day run was an experiment — and it sold out fast. We had 29 cars on the road, including 12 Dragon Rally veterans and 17 new drivers. From a 488 Speciale to a VW Polo and a Peugeot RCZ, everyone rolled up with the same energy and attitude. More of this please 😊
Shoutout to the team at Baffle Haus — as always, legends. They handled my always chaotic approach and somehow found space for 29 cars at peak time. Couldn't have done it without them.
Drive to Machine
Same vibe, longer route. We headed to the epic Caffeine & Machine — what a place, via some amazing A and B roads. I may have taken us down a few wrong turns, some may have got lost but it all adds to the adventure!
What I loved about this drive, we met at 06:30am, so an early rise, but some drove 2+ hours (4am start!) to even get to the start line! A special shout out to Codi and his crew, for driving from Stratford to Cardiff, to make the start in his awesome BMW!
C&M The Hill certainly delivered, I haven’t visited their other sites yet, but I’ve got plans for 2026...
2026?
WHATS ON?
Route 7 — SOLD OUT
Next up: Route 7. We're heading deep into Mid Wales (watch out, sheep), then circling back to UN1T 7 coffee house in Llanelli. It's already fully booked, and we can’t wait to welcome even more new drivers.
B-Road Boogie — Coming Soon
The final run of 2025. September 13–14.
Two days in North Wales with some incredible roads lined up. We’ve taken your feedback from the Dragon Rally on board — so expect optional early morning runs before breakfast to make the most of the empty roads. Plus, a pit stop at Anglesey Circuit to catch some of the chaos from the legendary Honda C90 race series — should be a fun break in the middle of the route.
Full details dropping soon. Drop us an email or Instagram DM if you are keen.
I’m already deep into planning, and it’s safe to say things are getting a bit ambitious...[remember the Albert quote from earlier!]
Some of what I can share:
Dragon Rally returns for its third year — but this time with a twist. (you better like boats?)
Monthly drive-outs with new routes, new stops, and new people — still rooted in the DR!VE CO mindset: all welcome, no egos.
And what I can’t share just yet...
We're working on our biggest project yet, it is going to be big, like scary big!
I plan to cover in a monthly docuseries to cover the planning, challenges and details, lets see how that turns out!
The first filming day is set for Monday 17th July, clip board at the ready!
All I can say is, save the date: September 2026 — it’s going to be massive.
To everyone who’s joined a drive — thank you.
If you haven’t yet, we hope to see you on the next one.
Toby
DR!VE CO
Welcome to DR!VE CO. - Built for the Love of the Road
At DR!VE CO., we live for the sound of combustion engine, and-most importantly-the community that brings it all together.
Our story starts with a lifelong obsession. Our founder spent over 20 years racing motorbikes, diving headfirst into the wild world of Freestyle Motocross in the late ‘90s. After years of pushing the limits—and collecting more than a few battle scars along the way—he embraced the old saying:
"With age comes a cage."
But the passion for speed and machines started long before that. As a kid, hours were spent sat in the family’s Ford Orion 1.8, parked in the driveway, daydreaming about where the road could take him.
Then came the moment that changed everything—the mid-80s, when a friend’s father pulled up in an Ice Green Metallic Porsche 911 G50. From that day on, the dream was set in stone. It was always going to be Porsche. Always going to be 911. [EDIT: I could always be tempted by some Italian horses!]
Years later, with the opportunity to finally immerse in car culture, the vision for DR!VE CO. was born—not just as a brand, but as a community. A place for those who love to get behind the wheel, and share the experience with like-minded people.
In 2016, our founder set off on two wheels to ride around the circumference of Wales-hugging the coast and the English border, and only using A and B roads. This mini adventure sparked the idea of sharing the stunning route with fellow enthusiasts—but this time, from behind the wheel of four wheels.
That dream became reality in 2023, with our first official rally. It was an epic event, filled with awesome cars, amazing people, and unforgettable moments. The route spanned 500 miles of prime Welsh tarmac, showcasing breath-taking coastal roads, iconic country twisties, and legendary spots like the Brecon Beacons and Snowdonia National Park.
This year we have partnered with our great friends at Baffle Haus, whose superb locations served as both our start and finish lines. And let’s not forget the luxury hotels we stayed at for two nights, karting at Europe’s largest outdoor kart track, and a cheeky stop at Caffeine and Machine-because what’s a rally without good coffee and car talk?
Our 2025 rally is already sold out, but stay tuned for all the pictures and updates! And if you’re feeling the FOMO, check out our events page or feel free to contact us to register your interest for the Dragon Rally ‘26-it’s going to be epic!
At DR!VE CO., it’s more than just the cars. It’s about building a community that shares the same passion for driving, adventure, and camaraderie.
No egos. Just passion.
This is just the beginning. Let’s DR!VE.
